26 sep 2024
Our pink AmoLED packaging named the best packaging in the Nordics 2024
We are happy and proud to announce that our unique pink packaging for AmoLED has won the title of Best Packaging in the Nordics 2024 – SCANSTAR 2024!
This prestigious title, awarded to the most innovative and functional packaging on the market, is a testament to our commitment to sustainability, user-friendliness, and forward-thinking design.
Here is the jury's motivation:
" The sustainable and practical packaging replaces the previous plastic cable drum. A good example of a 'Grab and Go' solution where the cable is pulled out from the opening in the packaging when needed. Different types of cables are color-coded, making it easy for electricians: not a typical design and decoration for this product group "
This solution was developed with a clear focus on making the workday easier for electricians throughout the Nordics. With this smart design, the cable can easily be pulled out of the packaging without hassle, saving both time and energy on the job site. The color coding also helps electricians quickly identify the right type of cable, simplifying the work.
The team behind the idea
Behind this award-winning product is a dedicated and creative team that dared to think outside the box. Mattias Bror and Jonas Ewing from Amokabel, along with Joakim Pettersson from Smurfit, have together developed packaging that not only exceeds industry expectations but also challenges the traditional norms of how cable packaging should look and function.
- We knew we were venturing into uncharted territory when we decided on pink packaging. But it was part of our strategy to truly stand out. Receiving this award confirms that we made the right choice and that our customers appreciate both the design and functionality, says Mattias Bror, Amokabel.
Focus on sustainability and innovation
In addition to the packaging being practical and making work easier for electricians, it also has a strong environmental profile. By replacing the previous plastic cable drums with a more sustainable alternative, the AmoLED packaging contributes to reducing environmental impact. The packaging is made from recycled materials and is designed to be easy to handle, which aligns with our company's commitment to sustainable development.
The pink design, which may have initially seemed unexpected in the industry, has proven to be an important part of the packaging's success. The visually striking color has not only helped differentiate the product from competitors but has also made it easier for electricians to quickly identify it on construction sites and in stores.
Our goal – To simplify the work for you as an installation electrician
