We at Amokabel feel a great deal of affinity with the community we operate in and with the people who are our customers. For us it is important that the people in our community feel good and are given a chance to develop. We also want to promote health and the environment and we are actively working to contribute to this. Therefore, we are involved in sponsoring a variety of social, cultural and sporting events. In this way we want to clearly show our social commitment and closeness to our customers. Amokabel is working for the community’s future.

Our main sponsorship today is for Amo handball.

Handball has been a part of Alstermo since 1971.  Since then it has become a sport that all members of the community have become involved in, as spectators, coaches, officials, etc.

Before the start of the 2016 series the handball association chose to break away from the parent association, Alstermo IF, and the club, Amo handball was created. The reason for this was so that all other activities within Alstermo IF would not have to play a secondary role due to the efforts to create an elite team in handball. We at Amokabel are proud to be the club's main sponsor. The elite operation, youth handball and handball in general, is the goal and vision of the association.


Focus of our sponsorship

What we choose to sponsor varies from time to time. However, there are established guidelines that we follow with a long-term perspective. Today, we have a strong brand, where our conscious and consistent focus on sponsorship has been a contributing factor. We also strive to spread our sponsorship efforts geographically within our area and work to inspire residents to get involved in events and activities. 


Amokabel’s sponsorship shall:

  • contribute towards customers viewing Amokabel as an active company working to build the community’s future
  • support Amokabel’s operations directly or indirectly
  • help to strengthen the brand and create a positive image of Amokabel
  • be balanced in terms of, for example, geographic distribution, target groups and activities
  • contain clear quid pro quo conditions
  • build on cooperation in accordance with contractual forms


Amokabel avoids sponsoring:

  • political or religious organisations
  • activities that could damage our environment
  • activities that could be perceived as unethical
  • associations, groups or companies whose values are associated with discrimination


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