Brand Building Is an Important Ongoing Effort

Anton Wretman works as a Key Account Manager within the power grid segment at Amokabel. His role includes maintaining and building relationships with customers, generating sales, and working to increase the visibility of the Amokabel brand.

“I am responsible for our market in Norway and Denmark, as well as large parts of Sweden. A central part of my job is understanding my customers’ businesses and needs, while building strong relationships with both customers and other partners who contribute to sales. I do this through continuous dialogue with these companies. This can involve phone calls, personal customer meetings, or follow-up emails,” says Anton.

“Amokabel Truly Invests in Its Employees”

“I really enjoy working at Amokabel. I have worked at the company for a total of six years, about three and a half years within sales. You get the opportunity to help drive development forward. If I identify a market segment with potential and present a strong business case, it can lead to investments in a new machine line.

Amokabel truly invests in its employees. You are given a lot of responsibility and the opportunity to grow personally, for example through support for further education,” he says.

What are your biggest challenges at work?

“When you want to achieve more than what our production is capable of delivering at that particular moment. It can involve launching a new product that requires extensive testing because it must meet strict standards. In those situations, it can be a bit frustrating that projects sometimes take a long time before they are completed.”

What is the best part about your job?

“The freedom under responsibility, combined with meeting new people and exploring new markets and their opportunities. I enjoy building relationships and helping customers make the right decisions—decisions that can make a real difference both financially and in making their work easier.

I would say the key is understanding the customer’s needs and developing the right solution.”

Name: Anton Wretman
Age: 25
Role: Key Account Manager
Lives in: Kalmar
Leisure interests: Padel, golf, and spending time with my partner, family, and friends
Future dreams: Building our dream house together with my partner and starting a family